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    What The FinanceWhat The Finance
    Home»Crypto»Google ENS: Show Me What’s in Their Wallet
    ens privacy concerns
    Crypto

    Google ENS: Show Me What’s in Their Wallet

    March 25, 2024No Comments6 Mins Read
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    This is not the stuff of science fiction. You can now go to Google and check not only where someone lives, who they are married to, how many kids they have, what they eat and if they ever took naked pictures. You can actually see what is in their wallet. Thanks to a service called ENS (Ethereum Name Service).

    Of course the ability to look into someone’s wallet, is not going to be a surprise for any seasoned crypto user. Everyone knows that – bar some privacy coins – most other blockchain ledgers are public, giving you the ability to pry on someone’s balance using public records. In other applications of this aspect of blockchain technology, companies such as Chain Analysis in conjunction with governments use this data to enforce taxation.

    Where the Ethereum Name Service differs is that it also attaches a name. Sometimes a username and sometimes someone’s real name to an address that is then displays it’s balance in Google Search results.

    Crypto Wallet Balances in Google Search Raise Alarm for Privacy

    Best possible life example is to think that someone could type your name in Google and could see another person’s bank balance.

    Editor

    Fluffypony, previously the lead developer of privacy-focused cryptocurrency Monero, has expressed serious concerns regarding privacy in the wake of a new feature from Google. The tech giant has integrated Ethereum Name Service (ENS) domain searches into its search engine, displaying wallet information directly in search results. This move has prompted a strong reaction from privacy advocates within the cryptocurrency community.

    Ric (Fluffypony) criticized the feature as an invasion of privacy, highlighting the risks of linking ENS domains, which are often used for cryptocurrency transactions, with easily accessible Google search results. His concerns resonate with a growing sentiment in the digital community where the boundaries of personal privacy and public information are increasingly blurred, especially as the world becomes more interconnected with blockchain technology and digital identities.

    image 192

    This integration could potentially lead to unintended privacy breaches, where an individual’s financial dealings are exposed to a broader audience without their consent. It also raises questions about the broader implications for mass adoption of cryptocurrencies and whether mainstreaming this level of transparency will deter or encourage new users.

    The debate emphasizes the need for a delicate balance between the convenience of information accessibility and the preservation of individual privacy, especially in the financial domain where sensitivity is paramount. The crypto community is looking to entities like ENS and Google for responses and solutions that will prioritize user privacy while fostering the growth of blockchain technology.

    image 191

    Fluffypony’s recent tweets take a firm stand against the acceptance of surveillance-enhancing features in crypto, highlighting that such features could deter the next billion users from adopting cryptocurrencies. He points out that financial privacy is not a trivial concern for users, citing the backlash against Venmo’s privacy policies as a parallel example.

    In 2018, Venmo, owned by PayPal, faced criticism for making transactions public by default, which the company initially deemed as a social feature. However, this default setting faced backlash, leading to reconsideration and eventual changes in policy after years of user complaints and privacy advocate campaigns.

    This is gross. How can they think that this level of invasion of privacy is mass adoption? Absolutely disgusting and sickening.

    Ric (Fluffypony)

    By 2021, Venmo had conceded to privacy demands, allowing users to make their friend lists private—a feature that privacy champions hailed as a victory. This journey, however, raised questions about why such privacy options were not default in the first place.

    The Venmo saga serves as a cautionary tale of how platforms that handle financial transactions are being closely watched, not only by friends and family but potentially by anyone, including legal professionals and investigators, as highlighted by the incident involving transactions linked to a Clarence Thomas aide.

    For those commenters who seem to think that the ENS / Google thing is a non-issue, or that people are going to be fine with it, or that most ENS users have a bunch of private ETH addresses that aren't linked, consider this:

    WE ARE NEVER GOING TO BRING IN THE NEXT BILLION PEOPLE… https://t.co/uJw4CrvWMX

    — Ric “el pony esponjoso” (@fluffypony) March 23, 2024

    Fluffypony draws parallels between the Venmo situation and the current stance of ENS, emphasizing that the crypto domain service’s facilitation of public surveillance is a step in the wrong direction. He warns that ENS domains could end up being a footnote in history if they do not pivot towards prioritizing user privacy.

    His critique resonates with a significant segment of the crypto community who believe that financial privacy should be the norm rather than the exception. Fluffypony’s stance underscores a critical debate in the crypto ecosystem: the balance between transparency and privacy. As the industry matures, the decisions made by services like ENS could shape the future of blockchain technology’s adoption and its alignment with users’ expectations of privacy.

    Fluffypony’s call to action is clear: the crypto industry must prioritize privacy to win the trust of the broader public and safeguard its own future.

    Other Reactions to the ENS Integration

    image 193

    The Ethereum Name Service (ENS) and its integration with Google Search has stirred a mix of emotions within the crypto community. Some users like CloutedMind express dismay, highlighting a discomforting level of transparency that reveals one’s cryptocurrency balance to the public. This development has made it possible for anyone to gauge the wealth. or lack thereof, of an individual by simply typing their ENS domain into Google.

    On the other hand, advocates like .eth/acceleratooor emphasize the broader implications of such integrations, arguing that they represent significant milestones toward mainstream adoption of blockchain technology. The recent advancements including Google’s search functionality, GoDaddy’s integration, and implementations on platforms like Uniswap and Coinbase are seen as crucial steps in bridging the gap between the internet and Ethereum.

    image 194

    The contrasting views underscore a critical conversation about privacy, transparency, and progress within the digital economy. While some may view these developments as a threat to privacy, others see them as victories for cryptocurrency’s acceptance and utility in the wider world. The discussion is a testament to the evolving nature of blockchain technology and its complex interplay with societal norms and expectations of privacy.

    Author Profile

    Ahmed Dhaif
    Ahmed Dhaif
    Ex-community moderator of the Banano memecoin. I have since been involved with numerous cryptocurrencies, NFT projects and DeFi organizations. I write about crypto mainly.
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