Privacy Policy

What The Finance Privacy Policy

Last updated: 12/10/2023



At What The Finance (“WTF,” “we,” “our,” or “us”), your privacy is of utmost importance. This Privacy Policy outlines our practices for collecting, using, and disclosing your information and is compliant with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Data Protection Act (CDPA), and Personal Information Protection and Electronic Documents Act (PIPEDA).

By using our website, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please refrain from using our services.

Information We Collect

We use the information we collect from or about you to help us personalize and continually improve your experience on the Websites, including providing our services and conferences, responding to requests for information, analyzing and compiling trends and statistics, and communicating with you.

Personal Information

We may collect identifiable information such as names, email addresses, phone numbers, and so forth, only when voluntarily provided by you for service-specific requirements.

Non-Personal Information

We may automatically collect non-personal information like IP addresses, browser types, access times, and the referring website.


Like many websites, we use tracking technologies such as cookies, web beacons, and similar technologies to record your preferences, track the use of our Websites, your interactions with our emails, and measure exposure to our online advertisements. We may also use these technologies to monitor traffic, improve the Websites, and make it easier to use and more relevant. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies.

In addition, you may also render some web beacons unusable by rejecting or removing their associated cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Websites may not work or may not work as designed.

We use third-party analytics services on the Websites, including Google Analytics. These analytics service providers use cookies or other tracking technologies to help us analyze how users interact with and use our Websites, compile reports about activity on Websites, and provide us other services. The technologies may collect information such as your IP address, time of visit, whether you are a return visitor, any referring website, general location, and other information. We do not use these analytics service providers to gather information that personally identifies you. For more information on how to opt out of Google services click here.

We work with third-party companies who also use these technologies to provide advertisements on our Websites and other third-party websites. These third parties may use these technologies to collect information about you when you use the Websites. They may collect information about your online activities over time and across different websites and other online services. They may also use persistent identifiers to track your Internet usage across other websites in their networks beyond our Websites. They may use this information to provide you with interest-based advertising or other targeted content. While we do not knowingly provide these entities with information that personally identifies you, such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us. 

Use of Information

We may use your information for:

– Providing services
– Responding to inquiries
– Conducting market research
– Complying with legal obligations
– Enhancing our services

Sharing and Disclosing Information

We do not sell your personal information. Sharing occurs only under these conditions:

– With consent
– With service providers, under contractual confidentiality
– For legal purposes and compliance with laws


Your Rights


GDPR Rights (EU Residents)

You have the right to access, update, or delete your personal information. To exercise these rights, contact us at what.the.finance2007 at

CCPA and CDPA Rights (California Residents)

You have the right to know what personal information is collected and to opt-out of the sale of personal information. To exercise these rights, contact us.

PIPEDA Rights (Canadian Residents)

You have the right to access your personal information and request corrections where necessary.

Your Rights Under the LGPD

  • Be informed about which cookies are being stored and their purpose.
  • Opt-out of non-essential cookies.
  • Access, correct, or request the deletion of any personal data collected.
  • Request portability of your personal data.
  • Oppose a processing activity if it infringes on your rights.
  • Revoke consent at any time.

Data Security


We employ advanced security measures to protect against unauthorized access to personal data.

International Transfers

Your information may be transferred and processed in countries other than your own. By using our services, you consent to these transfers.

Updates to this Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated revision date.

Contact Information

For any queries or to exercise your rights, please contact us at what.the.finance2007 which is hosted by

By using our website, you acknowledge that you have read and understand this Privacy Policy.