About What The Finance


The Unvarnished Truth in Finance and Crypto

Welcome to What The Finance, where we offer what others won’t tell you. Established in 2008, our online magazine is committed to delivering independent reporting focused on finance, Bitcoin (BTC), and other cryptocurrencies. We are not just a news outlet, our content comes from community editors and the community itself. We try to be your trusted source for dissecting financial hot topics, market highlights, community matters and the economic factors and trends that propel the world of money.

Our Mission

Our primary objective is to provide insightful analysis into the world of finance, crypto, forex, and commodities. But we understand that theory, no matter how intricate, is futile unless applied. Therefore, our magazine goes the extra mile to bridge the gap between theoretical knowledge and practical application.

What We Offer

Here’s what sets us apart:

  1. Deep-Dive Analysis: We go beyond the headlines to explain not just what is happening but also why it’s happening and what you should know about it.

  2. Everyday Finance: We demystify complex financial jargon and terms, making finance more accessible for everyone. From explaining the basics of compound interest to deciphering blockchain technology, we’ve got you covered.

  3. Investment Evaluation: Our team of experts critically evaluate various investment products and ideas to offer you a comprehensive understanding of your options.

  4. Consumer Protection: In a world rife with hidden costs and extra charges, we guide you on how to navigate these potential pitfalls. Our advice helps you make smarter financial decisions and safeguard your investments.

Editorial Independence

At What The Finance, our reporting integrity is paramount. We maintain a rigorous editorial process that ensures fact-based, high-quality reporting. Our independence allows us to tackle issues and subjects that others might avoid, providing you with a fuller, more nuanced understanding of the financial landscape. Some of our editors might use AI to format content. 

Our Team

Our editorial team of volunteers comprises of financial analysts, economists, social media influencers, traders and journalists who bring a wealth of experience to the table. They are dedicated to peeling back the layers of the financial world, providing you with the information and analysis you need to be financially savvy.

Your Financial Journey Starts Here

In this era of rapid economic changes and unprecedented challenges, having an ally that can provide you with the tools you need to navigate the financial world is invaluable. What The Finance aims to be that ally.

Thank you for visiting our page and taking the first step towards a more informed financial future. We invite you to explore our articles, insights, and recommendations as you shape your financial destiny.

Join us today, and redefine your financial narrative. Welcome to What The Finance, where theory meets practice.


Support independent journalism

Bitcoin (BTC)


Ethereum (ETH ERC-20)


Litecoin (LTC)